Connecting Marketing to New Revenue. To execute on a need he had committed to a client, I came up with the following list for him to consider.

The rules of B2B marketing are constantly changing. This blog presents information, opinion, and speculation about where B2B marketing is headed. Sunday, March 11, 2018. How to Show Buyers That Inaction Has a Price. It will come as no surprise to B2B marketing and sales professionals that sales cycles are getting longer.

Answering the right questions makes marketing easier. BeWhys Marketing deploys industry-leading technology and marketing expertise to assist companies in developing demand generation programs, lead management process, and marketing automation strategies. Our goal is always to help you generate high quality leads and reduce the sales cycle to validate your marketing spend and ROI.

Jennifer Anaya has a pretty big job. and Export marketing organization and management of branding, corporate communications and marketing for the region.

New Approaches to Demand Gen. A little while back, I was standing in the airport security line at SFO. I pulled out my BlackBerry and quickly snapped another pic before my fellow travelers .

Weigh the risks and rewards of changes in business course. Support new strategies internally by backing their instincts with market data. Because our research is web-based, we can turn.

Thursday, August 12, 2010. By Owen McDonald, VP of Client Strategy, Demand Creation Specialists. Having just attended the very first stop in the multi-city Customer 2.